Divide and understand the user.
My team's first step was to divide the interviewing process to gather as much international traveler information as possible. The most enlightening question I asked was, What do you think about these 2 CDC apps: TravWell and Can I Eat This?
Brief description of the CDC App "TravWell"
Helps organize travel items that help keep you safe while traveling. These items include vaccine recommendations and a packing list of health related items. The app also lets you store travel documents, keep a record of your medications and immunizations, and set reminders to get vaccine booster doses or take medicines while you’re traveling.
Brief description of the CDC App "Can I Eat This?"
Just answer a few simple questions about what you’re considering eating or drinking, and it will tell you whether it’s likely to be safe.
Yikes! Most of our travelers would never use the CDC apps.
Both apps were not meeting the users needs, combining them would only continue NOT meeting the user’s needs. The app matrix below highlights the important functions of the CDC apps and the experience our users had with it. The CDC apps lacked effectiveness, ease of use and efficiency, both as a planning tool and as a useful resource while traveling.
Getting to the real problem.
So what do international travelers really need from the CDC? This was my assessment after going through all of the interviews.
Once someone is bitten by the travel bug it never leaves but many people still suffer from something I called TPA- Trip Planning Anxiety. This affects all travelers at all experience levels. Having all the required documentations and understanding a location's health risks were heavy concerns, especially knowing how health risks could be prevented (pre, during and post trip). Keeping track of everything and organizing was often described as the worst part of traveling. Travelers are looking for peace of mind when they make travel plans concerning their health and documentation requirements.
Users find peace of mind by having travel information that does the following 3 things:
The new problem to solve.
The CDC needs an app that combines useful, timely, health and food information which allows users to prepare before their travels and stay healthy during their time abroad.
Introducing the CDC's Pocket traveler.
The clickable prototype highlights a users journey to set an alarm for a needed HAV immunization shot. She begins by choosing her country of travel, Colombia.
After several user based modifications and a 2nd round of Usability Testing the results were in... we did it!
My team designed an app that combines useful, timely, health and food information, which allow users to prepare before their travels and stay healthy during their time abroad, giving them what they want most- peace of mind
My role in this project.
During the team participation of this project I Ied the project management. In this role I helped manage all the different tangible and procedural elements to complete the project on time. This experience has helped me become a better team communicator and to appreciate the effort and process of a project manager.
I interviewed users, conducted Usability Testing, designed wireframes and a prototype for the Checklist and Cultural Information; including country map, zones and Health Advice portions of the app. As a team we all contributed to the competitive analysis, research, personas, overall vision and critique of all areas.
Only a third of this project would have been completed without the help of Patrick McClary and Margarita Chuguevskaya. Together we make our project a success.