So...what does Ping HD do again?
Ping HD is a Colorado company that provides interactive digital signage for mostly large companies like hospitals or stadiums. They make wayfinding signage, adjustable digital menu boards and multi-screen advertising walls that can be segmented, modified then scheduled through Ping HD's proprietary software called EngagePHD. It is an extremely robust piece of software that contains over 12 interacting functions. It is very complex to say the least. My team started the UX process with some deep research to grasp the complexity.
Pinpoint the problem.
To make the biggest impact for Ping HD my team decided to focus on one of the software’s functions; the screen layout tool. This one function will become vital for gaining small businesses, especially if they want it to become turnkey.
UX Problem Statement: How do we create a design layout tool for creating digital screens, suitable for those with little design knowledge or technical ability?
Introducing Hardworking Holly.
Using affinity diagramming my team combined all the current users and potential users’ responses to create a primary persona: Hardworking Holly. This tool helped start the design conversation around our user.
Our big ideas to help poor Hardworking Holly.
Templates! Everyone understands the established pattern of a template. Let’s give Holly a head start so she has less creation time. Currently the EngagePHD software doesn’t offer this but we watched an in house, experienced user do this as part of his regular process.
Tutorials! Give Holly a few pointers sprinkled throughout the first time she creates a screen layout. Our original plan was to have a series of tutorials at the very beginning of a user's first session but during our second round of Usability Testing, we noticed users consistently shot right past them saying they never go through that stuff until they need it.
Usability Testing proved to be very informative and successful during every round. The final Testing results are listed below.
We created a design layout tool for creating digital screens, tested by potential users with little design knowledge or technical ability.
Click Here to experience the clickable prototype we used for our final Usability Testing.
If additional time were granted we would set up a conceptual review of the Layout Builder with the client. If approved then we would continue the UX design process diving deeper into the Layout Builder’s details with a higher fidelity prototype. At this point we would also involve Ping HD's developer to fine tune the realities of this software design, determine the limitations of development time and budgets.
For the long term, my team recommends going through a UX design process for the remaining functions of the Engage PHD software.
This would create a unified, powerful tool that users would fall in love with.
My role in this project.
I am proud to say this was a true collaborative effort. So I would say my first major contribution to this project was being a responsible, consistent teammate who was always accessible for research, ideation and support. I was solely responsible for finding and scheduling potential users for interviews and the Usability Testing. I was the lead project manager and I focused on the design and creation of the Layout Builder's page.
I look forward to working with Paul Craiger and Eric Johnson again in the future. We made an amazing team.